A regular face at industry trade shows, Wyeth wanted to invest a little less but still have an eye catching display for a recent exhibition. The solution was to rent a double-sided LightWall™.

On the 5.7 x 2.8 metre LightWall™ Wyeth used artwork based taken from their current ad campaign and singled out the Chocolate Cake to create impact. The reverse of lightbox was just as effective, utilising Zoton’s logo with their branding colours.

The stand was kept clutter free and sleek with a few selected pieces of white furniture against a white floor. A freezer with ice cream was also placed on the stand to tie in with the temptation theme.

“What worked well was how bright the stand was, it was so appealing… The stand was very open and helped invite our customers in easily,” said Brendon McKay at Wyeth.

Flash Photobition: Anne Kirby, ph: 02 8594 3555, email: anne.kirby@flash.com.au